We're creative. We help businesses differentiate (stand out) from their competition.

How? By having the right words, the right emotions, and the right image, as well as having a way to measure marketing success.

At CYKRON, we promote creativity in everything that we do. Specifically, we focus on a few distinct areas:

1) Interactive Web Design & Development
We build web sites that work. Some have Flash, some do not. Some sell things on their own, or through eBay, and some do not. We use the latest techniques to ensure that our clients do not have to see us again every six months. Unless they want to.

When we design web sites, we design them for people. Real people. Which means our web design is clean, easy to use, and functions as it should. Because this day and age, people do not want to be confused. They want to be fed information...slowly.

Looking for our technical capability? A short summary of our specialization includes:

  • E-commerce and e-business strategy & consulting
  • Custom shopping cart / online payment solutions
  • eBay Store branding and positioning
  • Search engine marketing and search engine optimization
  • Dynamic website development
  • Usability consulting
  • Complete tracking and results analysis
  • Ruby, XAML, WPF, XML, JS, PHP, and AJAX development
  • Proprietary content management platforms for easy updating

2) Data Mining & Database Solutions
Data can be fun, when it is useful. So that's what we do. You give us information and we can store it, process it, summarize it and simplify it. We can even visualize what it all means for you. Business-types really appreciate it.

Through our strategic relationships, we can provide appropriate, tailored tools:

  • State-of-the-art tracking and analytic tools
  • Customized database maintenance interfaces
  • Automated reports by PDF, email, fax, or SMS
  • E-mail campaign development, deployment and management
  • Geographic mapping of campaign responses

3) Sales Promotion & Direct Marketing
Your money's well spent when you segment.

Reaching the right customers at the right time sometimes can mean looking beyond web sites, and beyond Internet marketing. We'll find and segment your audience, see where they spend their time and hit them with relevant messages.

But we'll do more than that. We'll select the right media to reach them, whether it is online marketing, television, radio or print (or something else entirely), and get in touch with those that can make it happen.

Run a contest. Send promotional faxes automatically through e-mail. Create a branded SMS campaign with short codes. Don't know what any of this means? Ask us. We might just tell you. Without giving too much away, here are some of our techniques:

  • Creative development in all direct marketing programs
  • Contests, product sampling, rebate and coupon programs
  • Employee motivation (incentive) programs
  • Experiential programs
  • Point-of-sale materials
  • Cross-promotions and partnerships

4) Brand Management & Graphic Design
Is your brand speaking a universal language? It should.

We provide, internally and through strategic partnerships, complete brand identity programs that include everything from positioning, name and visual identity to web design, and packaging services.

  • Print ads, flyers, posters, menus, stationary, stickers, magnets, and calendars
  • Clothing and promotional items (pens, bags, etc.)
  • Outdoor media design (electronic and billboard ads)
  • Direct mail, signage design, banners, and e-Letterheads
  • You get the idea

5) Public Relations & Media Buying
We're creative and we know it. But it takes more than creativity to get people in the door or to get measurable sales increases. That's why we like to roundtable with our clients what works, what doesn't, and what we can do to help.

You'll find we can assist, manage and simplify the whole process of marketing, through services such as:

  • Public affairs management
  • Event planning
  • Media relations
  • Corporate communications
  • Buzz / Viral marketing
  • Alliance marketing and sponsorship

6) Strategic Planning and Research
It's important that we do our homework. We can even do your homework. Regardless, someone has got to do it, because without knowledge comes chaos. That is, unless you want to rely on snazzy creative alone to get the job done.

In the real world, business owners want results, and they want information that can help succeed. For starters, knowing what motivates customers is a great help.

We're always looking into new partners that can help get the information our clients need. Often, it already exists. If not, we have a way to extract it. It's what we do. Making connections that matter most.


 
© 1999-2007 CYKRON. All right reserved. CYKRON is a Canadian advertising agency specializing in direct marketing, web design, branding, graphic design and public relations.